Risks Are Often Underestimated — It Is Not Only the Chip Crisis that Threatens Embedded Manufacturers

With the chip crisis and the standstill of assembly lines in the automotive industry, supplier management has become a hot topic. Beyond the repeated shortage of semiconductors, there are other risks worth taking into consideration when selecting suppliers. The quality of a supplier for embedded hardware and software can determine the success or failure of […]

SEGGER’s Embedded Studio Achieves Top Rating in German Elektronik Magazine

In 2020, one of Germany’s leading B2B electronics magazines, Elektronik, conducted a reader test with SEGGER’s development environment Embedded Studio. This kind of test lets readers apply to receive the product free of charge, to test it according to a previously defined set of criteria and give their feedback and a rating. The products’ manufacturers […]

Working at SEGGER Microcontroller: The question of “why?”

After posting my very personal thoughts about a job change on my LinkedIn profile, I was asked to publish an English version after all. Here it is! During the last few weeks I was often asked why I changed my job and joined SEGGER Microcontroller as Marketing and PR Manager. So I thought I would […]